IFPA successfully advocated for the temporary increase during the COVID-19 pandemic and the proposed food package would make this increase permanent. The industry has long advocated for USDA to implement the 2017 National Academy of Sciences recommendations which called for a 3-4 time increase in the amount of fruits and vegetables available within the WIC program. IFPA encouraged USDA to implement the rule as a whole and to not make changes that may hinder the integrity of the strong, science-based proposed food packages that have been put forth. Department of Agriculture’s Food and Nutrition Service sought feedback on better alignment of WIC’s food packages. The International Fresh Produce Association (IFPA) has responded to proposed revisions to Women, Infants, and Children (WIC) food packages and efforts to define “healthy” for nutrient content claims.
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